J-Rel Inks Endorsement Deal with XS Energy Drinks!!!

"J-Rel Drinks XS"

Alumni Family's artist J-Rel has landed an endorsement deal, (terms undisclosed) with Laguna Beach, California based Energy Drink company XS. The Atlanta bred artist will be the face of the zero-carb, zero-sugar energy beverage, and also be featured in the south-eastern division of XS' Urban Marketing Campaign. "It is completely an honor to be able to bring such a talent aboard here at XS, a lot of consumers know J-Rel as an artist, but we acknowledge him for the work that he does outside of the studio." says XS Product Marketing Manager Kevin John. This is the first deal of its kind for J-Rel, but certainly not the last says the MC. "This is a big step for me, this is a big step for The Alumni Family, being acknowledged in your city is one thing, but being acknowledged by the corporate sector is another, I'm excited about the opportunity nonetheless."